ANALISIS PENGEMBANGAN AGROINDUSTRI GULA AREN DI KECAMATAN RAMBAH SAMO KABUPATEN ROKAN HULU
نویسندگان
چکیده
Aren ( Arenga Pinnata Merr ) merupakan salah satu jenis tanaman yang seluruh bagian dari aren bisa di manfaatkan. Hasil produk biasanya digunakan yaitu nira dapat diproduksi menjadi gula aren. Penelitian ini memiliki tujuan untuk mengidentifikasi faktor internal dan eksternal agroindustri serta merumuskan alternatif strategi pengembangan terbaik. dilakukan dengan menggunakan metode survei pada November 2021. Responden penelitian sebanyak 5 orang pengrajin pengambilan responden secara sensus. Analisis data menggunkan analisis deskriptif. Teknik pengolahan deskriptif, SWOT AHP. prioritas terbaik menjaga kualitas harga demi loyalitas konsumen (0,172) melakukan budidaya agar meningkatkan produksi (0,166). Permasalahan dihadapi oleh Kecamatan Rambah Samo yaitu: 1) proses cukup lama. 2) ketersediaan bahan baku sedikit. 3) belum mampu memenuhi semua permintaan pasar.
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ژورنال
عنوان ژورنال: Jurnal Ilmiah Mahasiswa Agroinfo Galuh
سال: 2022
ISSN: ['2356-4903', '2579-8359']
DOI: https://doi.org/10.25157/jimag.v9i3.8473